Course Description

In this course we look at Facebook Ad cost structure, how to avoid falling victim to ad fatigue and how to save money. If you already learned how to create and manage Facebook ads, this is a great course to take as it gives you a deeper understanding on optimizing your ad spend.

Written by: Claire Grayston & Samantha Mykyte

Bree Nakatani

Course curriculum

  • 1

    Intro

    • Intro
  • 2

    CH.1 Defining Cost Structure

    • Defining Cost Structure

    • Defining Cost Structure

  • 3

    CH.2 Your Average Value Per Customer

    • Your Average Value Per Customer

    • Your Average Value Per Customer

    • Your Average Value Per Customer
  • 4

    CH.3 Optimizing Your Ad Spend

    • Optimizing Your Ad Spend

    • Optimizing Your Ad Spend

    • What is CTR and How it Effects Facebook Ad Costs
  • 5

    CH.4 Don't Fall Victim to Facebook Ad Fatigue

    • Don't Fall Victim to Facebook Ad Fatigue

    • Rotate Your Ads to Combat Facebook Ad Fatigue

    • Use Facebook's Ad Manager to Combat Fatigue

    • Methods to Keep Your Ads Fresh
  • 6

    Quiz Part 1

    • Quiz

  • 7

    CH.5 Know What You're Paying For

    • Know What You're Paying For

    • Know What You're Paying For
  • 8

    CH.6 Don't Waste Ad Reach

    • Don't Waste Ad Reach

    • Don't Waste Ad Reach

  • 9

    CH.7 Target Individuals

    • Target Individuals

    • Target Individuals

  • 10

    CH.8 The Secret to Save You Money on Facebook

    • The Secret to Save You Money On Facebook

    • The Secret to Save You Money

  • 11

    Quiz Part 2

    • Quiz
  • 12

    Conclusion

    • Conclusion