Course Description

When it comes to your landing page, A/B testing is mandatory for maximizing conversions. But where do you even start? This course will break down how to A/B test all the various elements of your page including the image, title, benefits list, CTA and colors. By the end you will know what to look for in your own A/B testing and how to get the most value out of your page.

Claire Grayston

Course curriculum

  • 1

    How to A/B Test your Landing Pages

    • CH. 1 What is A/B Testing?

    • CH. 2 A/B Testing the Unique Selling Proposition (USP)

    • CH. 3 A/B Testing the Image

    • CH. 4 A/B Testing the CTA

    • CH. 5 A/B Testing the List of Benefits

    • CH. 6 A/B Testing the Trust Symbol/ Customer Testimonial

    • CH. 7 A/B Testing the Colors

    • CH. 8 Our Results

    • Creating Your First A/B Split Test

    • Summary