Course Description

Are you running a Facebook Ad but seeing little return? A/B testing you Facebook Ads allows you to maximize conversions by finding out what grabs the attention of your target audience. In this course you will learn how to A/B test your Ad's image, title, copy and target audience. You will also be able to interpret your test's performance and learn how to read your results.

Claire Grayston

Course curriculum

  • 1

    How to A/B Test your Facebook Ad

    • CH.1 What is A/B Testing?

    • CH.2 A/B Testing Your Image

    • CH.3 A/B Testing Your Title

    • CH.4 A/B Testing the Details

    • CH.5 A/B Testing Your Ad Body Copy

    • CH.6 A/B Testing Your Target Audience

    • CH.7 Interpreting Your A/B Test’s Performance

    • Summary

    • How to A/B Test your Facebook Ad Quiz