Course Description

Over the past few years there's been tons of talk around retargeting and remarketing. So what exactly does this mean and how could it work for your business?

Retargeting allows you to hold onto and re-engage those customers who are interested in your business but have bounced from your site. In this course you will learn what retargeting on the Google Display Network means, the main benefits of retargeting, and how you should be retargeting as a B2B or B2C business.

Claire Grayston

Course curriculum

  • 1

    Fundamentals of Ad Retargeting

    • CH.1 Introduction to Retargeting

    • CH.2 Benefits of Retargeting

    • Retargeting and Your Business

    • Summary

    • Fundamentals of Ad Retargeting