How to Use Competitive Intelligence to Drive Demand with Crayon

60mins | taught by Bree Nakatani

Course description

In this webinar, we've brought on Crayon to give you their expert advice on growing your business through optimized pages.

Crayon is the Number 1 Competitive and Customer Intelligence Platform. Based in Boston, MA - Crayon provides real-time competitive intelligence for marketing and sales.

Leaders that use Crayon get a first look into a company's entire digital footprint so they can take action to crush their competition and become the thought-leader in their industry.

Crayon tracks more than 35 million pages across 4 million leading companies and growing. Using artificial intelligence, Crayon curates’ insights that help marketing leaders get leverage.

Learn how to:

  • Create a high converting landing page
  • How to crush your competitions pages
  • See real examples of the highest converting pages
  • Best practices & top tips throughout!
Plus Listen to live Q&A at the end!

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Speaker: David Donlan, Chief Revenue Officer, Crayon

David Donlan serves as the CRO for Crayon in Boston, MA. As a sales leader, he is responsible for developing market intelligence strategies that cater to the Mid-Market and Enterprise looking to increase their sales and top line revenue growth.

Prior to Crayon, Donlan joined HubSpot (NYSE: HUBS) in 2008. As employee number 20, he helped grow the company from 100 beta customers to more than 15,000, from 20 employees to more than 1,000 employees, and went from raising $100 million of venture capital to filing for IPO on the New York Stock Exchange with a market cap of over $1.6 Billion.

Donlan has also led for several prominent marketing and media firms to from start-up to the acquisition, including the AberdeenGroup (acquired by Harte-Hanks in 2006, NYSE: HHS), the Boston Herald, and Bitpipe (acquired by TechTarget in 2004 NASDAQ: TTGT). In these roles, he demonstrated his sales leadership abilities to meet and exceed every benchmark provided.

Bree Nakatani
Bree Nakatani

Course Curriculum

How to Use Competitive Intelligence to Drive Demand [WEBINAR with Crayon]
60:12
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