Fundamentals of Ad Retargeting

taught by Claire Grayston
  • 1 Quiz
  • 4 PDFs

Course Curriculum

Fundamentals of Ad Retargeting
CH.1 Introduction to Retargeting
CH.2 Benefits of Retargeting
Retargeting and Your Business
Summary
Fundamentals of Ad Retargeting
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Course description

Over the past few years there's been tons of talk around retargeting and remarketing. So what exactly does this mean and how could it work for your business?

Retargeting allows you to hold onto and re-engage those customers who are interested in your business but have bounced from your site. In this course you will learn what retargeting on the Google Display Network means, the main benefits of retargeting, and how you should be retargeting as a B2B or B2C business.

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Instructor

Claire  Grayston
Claire Grayston